Last week I began a topic covering Facebook for Business. My goal was not to judge if this is a good or bad idea for your business, but rather to offer some tips for success if you do choose to use Facebook as a marketing tool in 2012.
Feel free to go back and read the first four tips from last week… I add these to that list:
5. Mark your milestones.
When you reach a milestone, celebrate with your fans like you would with friends. Even if it’s something small, pull your fans in and thank them.
6. Add a picture.
Put one in every Facebook status update you can. Use pictures of yourself or your customers, employees and special events. And be sure to crop them…they’ll be tiny on Facebook, so zoom in! There’s really no such thing as a bad picture.
7. Work the network.
Tap into your Facebook audience to get instant feedback, ideas on new products or services, insights on how to market better and which topics are trending with your audience. Be proactive!
8. Study the data.
There are currently volumes of data that have been crowd sourced through Facebook and other social media. Start experimenting with data mining, data-driven analysis and intelligence now, because that’s where we’re going. Learn how to use data to create more intelligent, more targeted and more effective marketing campaigns.
I hope you find these tips helpful… Take some time between now and the year-end to schedule time to review your 2012 marketing plans and dont forget to make a plan for your social media marketing. Remember… A failure to plan is usually a plan to fail – so get going!
